CRM Basics Customer relationship management is a business strategy that companies will use to enhance both their customer service and profits.
CRM Architecture The Customer relationship management architecture can be broken down into three categories, and these are operational, collaborative, and analytical.
The History of CRM
The History of CRM Customer relationship management is a concept that became very popular during the 1990s. It offered long term changes and benefits to businesses that chose to use it.
Technical Aspects of CRM
Technical Aspects of CRM While it must be emphasized that CRM is not a technology, there are a number of technical issues that need to be considered when a company decides to implement a CRM system. The first technical issue that needs to be analyzed is scalability.
Understanding the Potential of CRM
Understanding the Potential of CRM An evolution has occured in the CRM industry over the last ten years. While most Customer relationship management systems started out as mere department server systems, the have now become much more integrated.
Understanding The Function of CRM
Understanding The Function of CRM Even though CRM stands for Customer relationship management, there is more to this system than the name suggests. To understand how this system can benefit your business, it is first important to understand the many functions that are connected to it.
Understanding CRM Forums
Understanding CRM Forums A company that wants to succeed can use forums for the purpose of building a stronger relationship with their customers. At the same time, there are a number of disadvantages to forums that should also be mentioned.
CRM with Internet Chat
CRM with Internet Chat While CRM is not a technology within itself, it is often used with technological tools to build stronger relationships with customers. The Internet has become an important part of CRM.
Guidelines For Using CRM With Financial Products
Guidelines For Using CRM With Financial Products Technology and business practices have continued to change over the last few years. It is not enough for a company to simply implement a CRM system and begin cross selling products.
Why Many CRM Projects Fail
Why Many CRM Projects Fail Customer relationship management is a tool, and like any tool, if it is not used properly, it cannot achieve the goals of those who use it.
How To Choose a CRM Tool
How To Choose a CRM Tool While CRM is a powerful tool, many companies find that choosing a good programs is a difficult task. This has been the case regardless of industries.
How To Properly Choose a CRM Solution
How To Properly Choose a CRM Solution If you go to CRM trade shows, you will find that many of the vendors place an emphasis on slick packaging rather than a powerful product.
How To Select The Best CRM Solution For Your Business
How To Select The Best CRM Solution For Your Business When most people talk about Customer relationship management, they use the term in a context that is connected to large corporations.
How To Succeed With CRM
How To Succeed With CRM If a company wishes to succeed with CRM, they must be willing to integrate every part of their company that is connected to the customers. This includes processes, technologies, and employees.
How To Maintain a CRM Project
How To Maintain a CRM Project There are a number of risks involved with implementing a Customer relationship management system. Some of these risks are glitches or hiring issues.
How To Avoid Failure When Implementing CRM
How To Avoid Failure When Implementing CRM While Customer relationship management systems can be a bonanza to companies that utilize them properly, they can be costly if a company fails to properly implement them.
How To Combine the Power of CRM With Surveys
How To Combine the Power of CRM With Surveys As the global business market becomes more competitive, many companies realize that they must retain their existing customers.
How To Determine If Your CRM System Will Fail
How To Determine If Your CRM System Will Fail One of the primary reasons why many CRM systems fail is because of the quality of the data. Even if you are using a high end CRM system, your company will have no chance of success if it is processing data that is incorrect or faulty.
How To Build Customer Loyalty With CRM
How To Build Customer Loyalty With CRM In order for a CRM system to become successful, a company must make it an integral part of their philosophy and corporate strategy.