Business-driven data distribution refers to the situation where the business need for data at a specific location drives the company to develop a data site and the distribution of data to the said newly developed site. This data distribution is independent of a telecommunications network.
Having a data warehouse can have tremendous positive impact on a company because the data warehouse can allow people in the business to get timely answers to many business related questions and problems. Aside from answers, data warehouses can also help the company spot trends and patterns on the spending lifestyles of both their existing clients or potential customers.
Building a data warehouse can be expensive. With today’s businesses relying heavily on data, it is not uncommon for companies to invest millions of dollar on IT infrastructures alone. Aside from that, companies still need to expend on hiring of IT staff and consultants.
For many companies, the best way to grow is to utilize the internet as the main market place of their goods and services. With the internet, a company can be exposed to the global market place. People from different places can have easy access to goods or make inquiries when they are interested. Customer relationship can be sealed a lot faster without staff having to travel far places. The company can have presence in virtually all countries around the world.
But with a wide market arena comes greater demand for data. One data warehouse alone location may not be able to handle the bulk data that need to be gathered, aggregated, analyzed and reported.
This is where business-driven data distribution comes in. For instance, a company that has mainly operated in New York and London has one data warehouse to serve both offices. But since many people on the internet have come to know of the company and availed of their services and have since then been loyal clients, many different locations are starting to generate bulks of data. Say, Tokyo has an exponentially increasing pool of clients, the company should already consider creating a new data warehouse in the location. This data warehouse can be the source of data to distribute to other data warehouses located in other areas but maintained by the same company.
Companies considering establishing new data warehouses for business-driven data distribution need many things to consider before jumping into the venture. As mentioned, setting up and maintaining a data warehouse does not come cheap. Some of the basic questions to answer before building the data warehouse are "Will this bring efficiency to the company operations?" or "Will this save the company in the long run and bring in more revenue, new markets and products, competitive advantage and improved customer service?"
If all these questions are coming up with positive answers, then the next logical step would be to design and implement the new data warehouse that will become the new business-driven data distribution center. As in most data warehouses, the appropriate high powered computers and servers will have to bought and installed. Relational database software applications and other user friendly tools should also be acquired.
As time progresses, a company may have several location that have data warehouses acting as business driven data distributions. These separate warehouses continually communicate with each transferring data updates every minute and synchronizing and aggregating data so business staff can get the most recent trends and patterns in the market.
With this set up, a company can have very competitive advantage over the competitors. They can formulate new policies, strategies and business rules based on the demand created from the reports of the many business driven data distribution centers around the world.