The best example of dissemination is the ubiquitous internet. Every single second throughout the year, data gets disseminated to millions of users around the world. Data could sit on the millions of severs located in scattered geographical locations.
Data dissemination on the internet is possible through many different kinds of communications protocols. The internet protocols are the most popular non-proprietary open system protocol suite in the world today. They are used in data dissemination through various communication infrastructures across any set of interconnected networks. Despite the name internet protocol, they are also well suited for local area networks (LAN) and wide area network (WAN) communication.
Using the internet, there are several ways data can be disseminated. The world wide web is an interlinked system where documents, images and other multimedia content can be accessed via the internet using web browsers. It uses a mark up language called hyper text markup language (HMTL) to format disparate data into the web browser.
The Email (electronic mail) is also one of the most widely used systems for data dissemination using the internet and electronic medium to store and forward messages. The email is based on the Simple Mail Transfer Protocol (SMTP) and can also be used by companies within an intranet system so that staff could communicate with other.
The more traditional ways for data dissemination which are still in wide use today are the telephone systems which include fax systems as well. They provide fast and efficient ways to communicate in real time. Some telephone systems have been simulated in internet applications by using the voice over internet protocol (VoIP).
Through this protocol, hundreds of free or minimally charge international phone calls are already available. This simulated phone calls is possible using the computer with microphone and speaker system or headphones. When a video camera is used, it could be possible to have video conferencing.
Of course, the use of non digital materials for data dissemination can never be totally eliminated despite the meteoric rise of electronic communication media. Paper memos are still widely used to disseminate data. The newspaper is still in wide circulation to communicate vital everyday information in news and feature items.
Despite the efficiency of electronic means of data dissemination, there are still drawbacks which may take a long time to overcome, if at all. Privacy is one of the most common problems with electronic data dissemination. The internet has thousands of loop holes where people can peep into the private lives of other people. Security is also a related problem with electronic data dissemination. Every year, millions of dollars are lost to electronic theft and fraud. Every time a solution is found for a security problem, another malicious programs spring up somewhere in the globe.
Many companies set up precautionary measures against security invasion in their information systems. Some set up user accounts with varying privileges to data access. Many set up internet firewalls and anti virus software on their computers to prevent intrusions.
Data dissemination is a very substantial aspect of business operation. Most of today’s businesses are data driven. It is a common scenario where business organizations invest millions for data warehouses including hardware, software and manpower costs, to make data dissemination fast, accurate and timely. Information gathered from disseminated data form as basis for spotting industry trends and patterns and decision making in companies.